When we evaluate products, our first step is to determine if they are indeed nontoxic. This seemingly straightforward task is anything but. Many firms engage in greenwashing.

It sounds good, green, and safe, but when you dive in, you find that they are using chemicals and products that are not even close to the rigorous Pure Living standards that we demand for the safety of your family.

We believe that the companies should talk the talk and walk the walk.

We only carry products that are safe and nontoxic for you and your family. But what good is a laundry soap that’s free of harmful chemicals if it doesn’t get the clothes clean?

We do the hard work to ensure we only carry clean, safe, and checked nontoxic products.

Our passionate team of moms and parents-to-be put the nontoxic products we offer through the wringer and provide real-life feedback on what we should stock—or skip—saving you time and money. You can actually ask questions of real users!

When you think of parenting, you’ll find yourself wondering what happened to the time. It seems to disappear into a black hole, never to be found again.

Pure Living is here to help you regain time and sanity in our fast-moving world. We do our homework and check the products offered for safety, nontoxicity, and equally importantly, efficacy.

Isn’t it nice to know someone has your back?

—The Pure Parent Evaluation Team