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The Pure Parent®  Team

When we evaluate products our first step is to determine if they are indeed non-toxic. This seemingly straightforward task is anything but easy and straightforward. Many firms engage in greenwashing.

It sounds good, green and safe but……when you dive in you find that they are using chemicals and products that are not even close to the rigorous Pure Living standards that we demand for the safety of your family.

We believe that the companies should talk the talk and walk the walk.

We only carry products that are safe and non-toxic for you and your family. But what good is a laundry soap that’s free of harmful chemicals if it doesn’t get the clothes clean?

We do the hard work to insure we only carry clean, safe, and checked non-toxic products.

Our passionate team of moms and parents-to-be put the non-toxic products we offer through the wringer and provide real-life feedback on what we should stock – or skip, saving you time and money. You can actually ask questions of real users !

When you think of parenting you’ll find yourself wondering what happened to TIME. It seems to disappear into a black hole, never to be found again.

Pure Living is here to help you regain some time and sanity in our fast-moving world. We do our homework and check the products offered for both safety, being really non-toxic, and equally importantly, they work.

Isn’t nice to know someone has your back ?

The Pure Parent Evaluation Team

Pure Approved®:

At Pure Living when we find a service or product that meets or better yet exceeds our criteria we call it, Pure Approved. These high quality items make the grade and bring you great value. For more information on our approval process see our Pure Approved page.